Haddows

Does anyone know the approxomate mark up on a bottle of wine from a supermarket or wine merchant.?

I'm just trying to understand the average margin for a retailer selling wine (across high end and low end wine).

Public Comments

1. I work for a wine distributor in Texas, and almost all grocery stores mark their wine up around 20-30 percent here. One popular wine we sell for about 7.30 a bottle typically sells for about 9.99 in the grocery stores. Wal-mart marks their wines up less, though they buy it at essentially the same price as other stores. That same wine at Wal-mart is around 8.78 retail. When stores put their wines on sale, it is often because the distributor is giving them a discount, particularly if they agree to buy more of it than they usually do and/or create a display of it. The best deal around on wine is to wait until the wine you like is on sale, and buy 6 of them at almost any grocery chain, which will give you a 10 percent discount on top of the sale price. It varies somewhat in wine merchants, but it is usually within the same range, maybe a touch more markup that an average grocery store. Typically they deal more in higher end or rarer wines than the grocery store, but they don't do the same volume so they mark up their prices more. The more desired a wine, the higher the precentage of markup that they can demand. When you buy wine at restaurants, it is typically marked up between 200-300 percent of what you could buy it for RETAIL at the grocery store or wine merchant.
2. As "me" said inTx. All other States in the US have their own laws on pricing. I am the owner of a winery and we imprort our wine into Ohio. Ohio is a "control" State. We sell a wine to our distributor for say $6.00 they have a mandatory markup to the retailer of 33%. $7.98 Then the retailer has a mandatory minimum markup of an additional 33% $10.61 plus taxes and other little fees built in. So basicall from the producer to the retail the price doubles. You have to look at each States laws to figure out what the minimum and mandatory price markups are.